Guide · checked against TikTok's published pages on November 10, 2026
How to add products to your TikTok Shop showcase
The ways to add products to your showcase, the weekly check that prevents bad links, collections, and the 30-day commission protection most creators don't know about.
Short answer
Tap Add on any product card in the marketplace. Manage showcase also lets you add products from collab invites and other places. Check the showcase weekly for warnings and out-of-stock items. If a seller lowers a commission, you keep the old rate for 30 days on products already in your showcase.
Your showcase is your storefront. Buyers see it on your profile.
It's also where every product you can link in a video comes from, so a messy showcase turns into messy videos, mismatched links and, eventually, the kind of wrong-product flag that costs points.
Adding products
The quick way is to tap Add on any product card in the marketplace.
The other way: Manage showcase, then add products, and choose where they come from. Pick from collab invites a brand sent you, or from products you saved to your cart while scrolling. Things you bought are there too. So is the option to paste a TikTok Shop product link.
Keep it clean weekly
Open TikTok Shop toolkit, then Manage showcase. Look at anything marked "To improve," and use the Warnings filter to find products with problems. The Time sensitive filter shows deals about to end.
Remove products you've stopped using or that went out of stock. A dead product in your showcase is how creators end up linking something they can't talk about honestly.
Commission protection
This one's worth knowing. Most creators don't. The app says: "If a seller lowers a commission, it won't take effect immediately." For products already in your showcase or linked in your videos, you keep the higher rate for 30 days.
Collections
Group products for your audience, like "My winter skincare." Manage showcase, Collections, Create collection. Names can be up to 20 characters and descriptions up to 200.
Watch the wording. TikTok's screen warns that collection names have to follow its guidelines. A collection called "Clear Skin Kit" or "Weight Loss Picks" is a claim in disguise.
Showcase questions
A product disappeared from my showcase. Why?
It may be out of stock, or the seller ended or changed the offer. Sometimes TikTok removed the listing. Check your notifications and ask the brand.
How many products should I add?
Start with 5 to 10 you actually own or want to try. That's what we tell every new creator, because a showcase full of things you've never touched leads to scripts you can't stand behind.
Can I add products I bought myself?
Yes. Buying a product is often the easiest way to start, because your experience is real.
Know someone stuck on the same thing? Send them this page. Members can also get a personal invite link with /refer in our Discord, and every friend who joins and stays earns you a free product report.