Guide · checked against TikTok's published pages on November 10, 2026
TikTok Shop Promotion Performance Score (PPS) for affiliates
What the Promotion Performance Score measures, the 3.0 and 3.5 lines that cost affiliates campaigns and categories, and the field-tested reasons scores drop.
Short answer
PPS is TikTok's 0 to 5 score for how well the products you promote perform, updated daily over a rolling 30 days. Below 3.0 you can be removed from campaigns, and many categories need 3.5. Violations pull it down. So do poorly rated products and sellers who ship late, so check a product's rating before you promote it.
Your Creator Health Rating counts violations. PPS measures something else: how the products you promote turn out for buyers. A creator with zero violations can still have a weak PPS.
What TikTok has published
The Promotion Performance Score runs from 0 to 5 and updates daily. TikTok's Black Friday and Cyber Monday campaign guide for 2026 spells out the lines:
- below 3.0, affiliates are removed from the campaign, and TikTok says these removals are "generally not eligible for appeal"
- between 3.0 and 3.5, you get a warning
- after a quiet month, PPS shows as "NULL"; to keep it live you need 5 delivered orders in the last 30 days, though 6 videos also works, as do 3 LIVEs
The 3.5 line shows up elsewhere too. TikTok's affiliate product selection policy requires a PPS of 3.5 or more, plus a Creator Health Rating of 150 or more, to promote 17 categories such as smart and wearable devices. TikTok also says eligibility "is reassessed in real time" with no grace period and no notice. Your access to those products can switch off without a message.
What drops it
Creators have traced their drops to a handful of causes.
Violations, including some that ended well. Creators say their score fell after a warning that cost no points, and that it can stay down even after an appeal is won. We can't confirm how TikTok counts these, but it happens often enough to plan for.
Bad product ratings. One creator watched her PPS slide from 3.8 to 3.0 after promoting a product rated 78% positive. Check the product's rating and reviews before you take a sample.
Sellers who ship late. Your score reflects what happens after the buyer clicks your link. A seller with slow dispatch or high returns drags you down with them.
Silence. Stop posting for a month and the score goes NULL, which can cost you a campaign spot just as surely as a low number.
Getting it back up
There's no quiz for PPS and no appeal for a campaign removal. It's a rolling 30-day number, so the fix is a month of better inputs.
Promote products with strong ratings from sellers who ship on time. Drop products that keep getting complaints, even if they convert. Keep posting at least 6 shoppable videos a month so the score stays live. And appeal every violation; creators who give that advice say a won appeal is the closest thing to undoing the damage.
PPS questions
Is PPS the same as Creator Health Rating?
No. Health is a points score for violations, from 0 to 1,000. PPS is a 0 to 5 performance score for what you promote. Campaigns usually check both.
Can I delete a violated video to protect my PPS?
Deleting doesn't remove the violation, and it removes your appeal evidence. A video a brand is still running ads on may not be deletable at all, so ask the brand to stop those first.
Does the seller's score affect mine?
Indirectly, yes. Late shipping and poor reviews on a seller's orders feed into how your promotions perform.
Know someone stuck on the same thing? Send them this page. Members can also get a personal invite link with /refer in our Discord, and every friend who joins and stays earns you a free product report.