Guide · checked against TikTok's published pages on November 10, 2026
The TikTok Shop Pilot Program for new creators
Why new creators can only post a few shoppable videos, the limits that apply under 5,000 followers, and the two ways to graduate early or on time.
Short answer
Creators under 5,000 followers are enrolled in TikTok's Affiliate Creator Pilot Program for at least 30 days. Limits include 3 shoppable videos a day and 3 shoppable LIVEs a week, with no campaigns and only products scoring 95% or higher. You graduate at 5,000 followers and 30 days, or earlier at TikTok's discretion.
"I posted my third shoppable video today and there's no cart on it." If that's you, you've met the Pilot Program.
Who's in it
Affiliate creators with fewer than 5,000 followers are enrolled automatically, for at least 30 days.
The limits
- Up to 3 shoppable videos a day.
- Up to 3 shoppable LIVEs a week.
- Only products with a Shop Performance Score of 95% or higher.
- No campaigns.
An "Extended" tier is tighter still: 3 videos a week and 1 LIVE a week. Creators we work with report slightly different numbers, so if posting is blocked, check your own limits before blaming a violation.
For comparison, once you're out, the general US limit is up to 30 shoppable videos a day, according to TikTok's rules from May 11, 2026.
How you graduate
Reach 5,000 followers and spend at least 30 days in the program.
TikTok can also let you out early, at its discretion. You need all 3 of these:
- Pass the probation quiz.
- Have at least 176 Creator Health Rating points.
- Post 6 or more shoppable videos of at least 8 seconds, or do 1 LIVE of 5 minutes or more, or get 10 orders.
Notice the second one. New creators start at 200 points, so a single early violation can push you under 176 and slow everything down. Clean beats fast.
Making the most of it
3 good videos a day is plenty. Use the time to learn what your audience watches, pick products you actually use, and keep your score healthy.
Questions
Why is there no cart on my video?
You've likely hit your daily shoppable limit. Post it tomorrow, or keep it as a regular video.
Can I join campaigns in the Pilot Program?
No. Campaigns open up after you graduate, and some need a PPS of 3.5 or more.
Does a violation reset my 30 days?
TikTok doesn't say so, but it lowers your points, which can block early graduation.
Know someone stuck on the same thing? Send them this page. Members can also get a personal invite link with /refer in our Discord, and every friend who joins and stays earns you a free product report.